New opt-out contact for Market Value Place –

Last night the Chico Sustainability Task Force unveiled their 2018 work plan – again I was disappointed but not surprised to see they left off “get rid of Market Value Place”.

Most of you know, because I’m guessing you have come here looking for opt-out information, that MVP is a weekly ad-rag made to look like a newspaper, stuffed with slick ads. It used to be shoved into mailboxes all over town every Wednesday, but I think the publisher – Chico Enterprise Record – found out they were afoul of postal law. 

When I researched the subject of junk mail, I found out mail advertisers are supposed to include their return address or phone number for people to opt out of the mailing. Market Value Place has never done that – instead, they list a number for advertisers to place their ads. When I called that number years ago, I got the Chico Enterprise Record.  The woman who answered hung up on me when I asked for opt-out information, so I started e-mailing Editor David Little. Long story short, Little assigned a staffer to the opt-out position. 

But, he still refuses to put the opt-out information directly on the mailer. Want to know why? Because he promises his advertisers “total market saturation.” That means, they send this pile of tree pulp to everybody who does not subscribe to the paper.  That way, their advertisers are supposed to be reaching everybody in town. What a joke – do these advertisers realize how many of these rags go straight to the trash can without even being unfolded? What would they think if they knew their victims could “OPT OUT”?

So now, they don’t mail it. I have to wonder if that’s because of the law. Now we see them at the end of driveways every Wednesday, wrapped in a plastic bag.  Some of my neighbors never pick them up, they sit and turn to pulp as cars run over them again and again. 

So it does not surprise me how much people hate this rag. A few people have told me it fills their mailbox so that no other mail will fit. One reader reported he went on vacation for a couple of weeks and came home to a mailbox filled with MVP and a notice saying he would have to pick up his other mail at the post office. 

So I try to keep the opt-out information updated, because I get searches for it every week without fail. Still, people land at old posts and get the old information – I just got a note from a nice man yesterday, informing me that Jenny Jurdana is no long the “go to” girl for opt-out – email Clint Royer at   

Be polite, all you have to ask is, “please take me off the list for Market Value Place, I no longer wish to receive it at (your address)”

And thank you for doing that – people have to stand up when something isn’t right. Read this:




New opt-out information for Enterprise Record trash mailer Market Value Place – email Clint Royer at

NEW OPT-OUT INFORMATION – 2/21/18 – email Clint Royer at 

Wednesday my stats show one of the busiest days on this blog. Looking down the lists of searches and hits, I saw 18 specific searches for opt out information – the most common term – “m.v.p. – market value place” –  and 11 different posts were hit,  specifically about the local edition of Market Value Place.

I remarked about this to my husband – there are always searches for this specific information on the stats report, at least 5 or more a week.  But Wedneday was a new high. The next day showed almost at many. 

He said, “Oh, I forgot to tell you… when me and Biscuit went out the other morning, those things were all up and down the street.” 

My neck hairs stood up – “it wasn’t in our driveway was it?” I’ve made it very clear to the staff down at Chico Enterprise Record, who prints and distributes this ready-made trash, that it better not show up in my mail box or driveway again. Now they don’t put it in your mailbox, they have someone drive up your street and huck them on the ground at the end of every driveway. 

My husband said “Nope,” and I know he wasn’t just lying to keep me from getting pissed off – he saw that getting pissed off made a difference, so he’s learned to leave the old dog a little bit more lead.

I think it tickles him to see me on a tear, especially when I’m right.

I’ve  been noticing these searches on the increase for about a week, so I had already contacted ER staffer Jenny Jurdana to ask if the opt-out information was still good, and just to rub a little salt in her ass – I told her my blog had been hit hard with requests for this information lately.

I’m always polite with this gal, despite the fact that lemmings like her make me sick, and she’s always cheerful and professional. Well good for that, there’s a lot of cubicle space in Hell for people who are cheerful and professional about doing bad things.

Hi Juanita, 

We have a new point person for Opt Out requests. Folks can send the request to Clint Royer at

Thanks, Jenny”

So there it is – new opt out information for Market Value Place.

Stay firm people, it really works.

Want to opt-out of MVP? Leave David Little alone, just contact Jenny Jurdana, she’ll take care of it


How soon we forget, and I got the evidence right here on the blog. Many of you, seriously, according to the searches I get, MANY of you remember my battle to get that pile of dead tree pulp, Market Value Place, out of my mailbox, and eventually, yours too. That battle started before I had a computer – I found a phone number, for buying ads in it,  on the damned thing, and I called it. I got the circulation department at the Enterprise Record. I told the woman who answered the phone, “Hi, I want to get my name off the mailing list for Market Value Place…” Before I could finish my sentence she had laughed and hung up. 

I called right back, and she hung up on me again. This time I was pretty sure she did it on purpose, so I called back again. No answer. That was my first experience trying to get this pile of (delete!) out of my mail. 

I gave up at that point, I didn’t know where to turn. So, I just let it go, along with my internal organs, which take a beating when you try to ignore something that irritates the shit out of you.

Years later, I took it up with the Sustainability Task Force. I thought it would be a shoo-in – God was I shocked when Ann Schwab treated the issue like a bag of turds.  I had actually fantasized us working like BFF’s on this issue.  Chicks in Charge!  But she just looked at me like, “what do you want from me, sincerity or something?

STF member BT Chapman said, “we don’t want to risk offending the Enterprise Record.” Schwab also asked City Attorney Lori Bark-bark-barker if it was true that they legally needed to include the info on the mailer – Barker said NO! Actually, she said, she just couldn’t find it.  Over $190,000/year salary alone, and Barker couldn’t find it?  I was floored, but I don’t know why – hadn’t I already figured out that Schwab’s STF was nothing but a sham? 

But I kept after them, and I started bitching at editor David Little. Little ignored me, which is weird, cause we’d have  conversations about my letters, and this issue wouldn’t come up. He’s a stubborn mule, and I’m not saying that’s altogether bad, unless you disagree with him on something. 

See, I’ll say this for Dave Little – I know his balls are in a noose. His newspaper promises “total market saturation” – meaning, everybody in town. They already have a list of subscribers to show their advertisers, but that’s not enough. They need to promise, they’ll send MVP to everybody who doesn’t subscribe to the paper. That really stinks, I know most of you agree, but Dave Little is not really in charge, he answers to some other guy, so I realize, this puts him in a spot.  A spot I’d never find myself in, but nonetheless, a spot. 

I finally got through to the STF, and Chapman, fearful of offending the ER? agreed to contact them.  He came back with an address for a staffer – Jenny Jurdana, at – and promises that Someday! the information would be printed in the MVP itself, as per the law. The law Barker couldn’t find. 

These people just don’t care. They go home and dump their junk mail in the garbage can. Ann Schwab says she lines her garbage pail with it, so she won’t have to use plastic garbage bags! Well, I got news for her – that shit just goes completely airborne, a regular trash bomb, when the truck dumps that can. Thanks Ann!

I still get searches for that info almost every day. It’s been my hottest topic – EVER. I try to update that info regularly, but people still make it back in there to the old blogs, where I had said, “contact David Little”. Apparently, they’ve been doing just that. Today I got a note from David Little, and he was a little irked that I’d tell people that – he says he’s gotten a few, really pissed off people. I had to laugh – he’d forgotten what I went through trying to get that info? He’d forgotten that the info is supposed to be posted on the MVP? 

I had to tell him – is he unaware how people HATE junk mail? I told him, it’s on par with telemarketers – haven’t you ever seen Jerry Seinfeld retire a telemarketer? Junk mail is also invasive, and for people who give a flying fuck at  the moon – it’s bad for the environment, coming and going. I’d be willing to bet, our great, great, great grandchildren will curse us for the way we cut down trees to load them into landfills, most of it going straight from the mailbox to the garbage bin. 

But the STF is so worried about plastic bags, they continue to pay Lori Bark-bark-barker to write an ordinance to ban shopping bags, but only at some stores, etc, etc. They could have banned this pulp mailer, but they wouldn’t even talk about that, they’re so worried about upsetting the more important apple carts in town, they don’t give a shit about those of us who pay the freight. 

So, here’s the deal – I told David Little, he should put that info on the MVP, so people wouldn’t have to search for it – problem solved! But, I’ll also tell you here – please contact Jenny Jordana, at She will get you off that list, I’ve heard very good reviews of Jenny. I also just contacted her recently to make sure the address was still correct, and she got right back to me, all cheerful and stuff. PLEASE LEAVE DAVID LITTLE ALONE!

Try the honey route, save the vinegar for when they don’t cooperate, that’s what I always say.

How to opt-out of Market Value Place

Well, I’ve been getting searches for the opt-out information on that Market Value Place mess  – not knocking the door down, you know, but a steady tap-tap. So here’s that e-mail address –

The ER also promised members of the Chico Sustainability Ass Force they’d include that information in the pages of MVP – “somewhere.” 

Judging from the steady patter at my door, I’m guessing, it’s also invisible, or maybe written in some kind of captcha code. 

I’d love it if somebody would let me know how it’s going on their request. 

I think BT Chapman doth protest too much

Last week, Dave Little wrote a less-than-flattering editorial about Ann Schwab’s “climate action plan.” I didn’t read it, I don’t pay much attention to Mr. Little anymore. But, I do like to read the letters section and see what other people are thinking about, so I saw a response to Little’s editorial from Sustainability Task Force member BT Chapman.  Chapman is very defensive of the STF, and he’s never been an champion of the people.

In his letter he defends the fact that the STF operates so far off the public radar. When the STF was accused of violating the Brown Act by having so many un-noticed meetings, with no minutes or any other accountability to the public, Chapman railed that he didn’t believe they needed to answer to the public. He was just righteous in his indignation – who did the public think they were?!

Chapman asks the editor, “don’t the city and council work on lots of plans that many Chicoans aren’t aware of?”  Well, yes, BT, I’m afraid they do, there’s alot going on behind closed doors Downtown, including the contract talks. When I asked to be allowed into the contract talks, Mary Goloff suggested I run for city council. Why would it be okay for public business to be conducted out of the public eye? Ask BT Chapman – he’s an appointee, so he should know all about privilege. 

Chapman goes on to tell us the Climate Action Plan is perfectly harmless. “Don’t take the word “requirement” out of context either.”  Look, BT, “requirement” can’t be taken out of context. Is he trying to say that the “requirements” in the Climate Action Plan are just for fun, they won’t really be “required”? Would somebody hand BT Chapman a dictionary? 

He speaks of the home energy updates “required” before the sale of a home – this “requirement” has eliminated the idea of the “fixer upper” and made buying a home impossible for many people.   He also mentions “attempting to reduce trash company traffic” – he means, “enterprise zones” for each of the trash companies, cutting our town up like a pie and handing the pieces to a specific company. No more consumer choice, you get the trash company you are assigned. That means, no more competition, they can charge what they want and give you whatever service they feel like. I think that’s called “racketeering” but as long as the real authorities don’t find out it will pass for business as usual in the city of Chico.

In closing, Chapman questions the $124,000 cost figure  the editorial attached to the Climate Action Plan.  That’s Linda Herman’s salary of $84,000+ and her benefits package of just over $39,000. And that doesn’t include the use of the offices and meeting rooms, with the lights and heat/air running as late as 8pm when the city building officially closes at 5pm. ‘

I would also attach the use of our city clerk, whose combined salary and benefits runs a little over $200,000 a year. She – oh, and did I mention, her staff –  facilitate it all, forward e-mails, schedule the meeting rooms, conduct the studies and analyze the figures, shepherd the documents, etc. There are a lot of staffers in that building, more than 100 of them making over $100,000 a year, all at the disposal of Ann Schwab and her little committees. 

And according to Presson, any member of the public or group who wants to use any of those meeting rooms has to pay a fee, even if the meeting or event is completely open to the public.  If you want copies of the documents they create, you pay a  dime per page.   

Yes, the Climate Action Plan cost more than $124,000.  Does that answer your question BT? 

How to opt out of Market Value Place – the saga continues

Linda Herman was good enough to respond to my rant about the Sustainability Task Force’s limp-wristed response to my complaints about the mailbox stuffer, Market Value Place. Distributor, the Chico Enterprise Record, has still not come through with their promise to include “opt out” information on the mailer, and Ann Schwab says she doesn’t have to do anything about it because they can’t find the law that says the information has to be there.   Linda is apologetic, but she’s a like a wall of Jello – try getting through a wall of Jello sometime. 

Hi Juanita,
I am sorry I did not respond on Friday as you noted I was out of the office all day on Thursday and was playing catch up on Friday.
I, in addition to Lori Barker and BT Chapman, also researched  “opt-out” legislation.  Although you would think that it should be obivously included, all of the information I researched only provides an individual the right to opt-out and I did not find any provision requiring that the organization’s contact information be printed on their pubications.
I know that this is frustrating for you and others, so I have included the Chico Enterprise Record circulation phone number and email contact where someone can request to opt out from receiving the MVP on the City Solid Waste and Recycling webpage at:
I have also included a link to a very comprehensive fact sheet from the Privacy Rights Clearinghouse that provides contact information for the numerous “junk mail” generators and how to exercise your right to be removed from their mailing lists,etc.
I hope this helps.


So there it is, the wall of Jello. None shall pass. Ann Schwab and David Little will continue to smirk at us from behind that Jello wall, and there’s nothing we can do about it. 

I feel like I’ve gotten as far as I’m going to get here. I realize, the ER is up against a wall. They can’t put the opt-out information right on the insert, or they wouldn’t be able to promise their customers “total market  coverage.” It’s that simple. That would constitute false advertising.

And they can’t stop promising TMC, because that’s the only edge they have. They have to be able to promise businesses like Raley’s, Safeway, Save Mart, Rite Aid and CVC that their weekly pulp stuffer will be seen by EVERY PERSON IN CHICO. Even if only as they are lining their garbage can with it.

Is subliminal advertising that effective? Then why hasn’t GLAD sold ad space on garbage bags? Why aren’t there ads on your waste bins? 

It’s nice that Linda put that info on the city website, but when you google “how to opt out of market value place,” this blog and the letter Iwrote to the News and Review are the only helpful links that pop up.  So, I will continue to post the information whenever I get a search or a request.

If you want to “opt out” of Market Value Place, contact, and cc, as well as, and Ask Linda to relay your e-mail to the full Sustainability Task Force, they need to know how many people are concerned about this issue. 

When I asked Mayor Schwab how many people had asked for the plastic bag ban discussion to be agendized, I was told ONE PERSON,  somebody named Leslie Johnson. All I asked for was a letter of support – I’m not stupid enough to think this committee has any teeth. We had a promise out of the ER that they would put that information in the insert, and they haven’t done it. BT Chapman had that conversation with the ER, but now he’s backing down. He indicated at one meeting that he was more worried about offending the ER than doing the right thing for the planet. 

Oh well, like they say, if you want something done you got to do it yourself. 

Lori Barker says it’s not illegal for David Little to paper-shit your mailbox five times a month, Schwab will do nothing to stop him.

Here below is a note I just sent to Ann Schwab and her Sustainability Task Force. I have been busy beating the heck out of Measure J, and this is what Ann has been up to behind my back .  Lori Barker, the same woman who wrote Measure J, and rewrote it when we told her she was being deceptive the first time, says she’s “looked into” the issue and it’s okay for the Enterprise Record to continue to stuff your mailbox five times a month without providing “opt out” information. Read on – sorry it’s a little messy, this is what happens when I “cut and paste” stuff directly on to my blog without a mound of editing and re-typing. 

Hi Linda, Ann, All,

You’ve received this e-mail because your name and address are on e-mails I’ve received regarding STF business in past and I want all members in on this conversation. Your address is part of the public record, just like mine. 
I had asked below for Ann’s update regarding Market Value Place – when I got Linda’s “out of the office” response on Thursday to my note below, I went through the reports included in the Nov 1 agenda. 
I found this on the Oct 1 minutes:
Update Regarding “Market Value Place” Mailer – Chair Schwab and staff provided an update on
having “opt-out” information printed on the “Market Value Place” weekly mailer. Staff reported that
the City Attorney also looked into this issue and did not find legislation that required that producers
of junk mail print their contact information on the mailings.

I’d like a copy of Lori Barker’s report, who she got the information from etc. I was told by ex-Chico postmaster Greg Smith that opt-out information is the law. Maybe Ms. Barker can provide me with proof of her assertion that a federal postal officer would give out false information or that I would provide false information. All the other “junk mail” I get provides physical contact information. I can show you a few examples I’ve received recently. If Barker can’t find this information, maybe she should keep looking. That’s her job.

I’d like to say, that I’m disgusted that you’d ban plastic bags that people choose to use to take their purchases out of a store, but you choose to allow a local publisher to “paper dump” in every mailbox in town, without people’s permission, stuffing what amounts to instant garbage in their mailbox, five times a month. Yes, that’s FIVE – in last week’s MVP I found an ad for “Pocketsaver Coupon Book” – “Delivered the last Wednesday of every month.” This is an ad for ADVERTISERS – “Reach over 67,000 readers in a book that’s used all month long!” “Used” how? Used to line a lot of garbage cans, that’s how it’s used. How much paper in the landfill does this amount to every month – have you got the figures on that? 
I continue to receive searches to my blog and regular requests for information to “opt out” of Market Value Place. I get search requests like, “Who puts this f***ing garbage in my mailbox!?!” . I will continue to give out the e-mail address I received from BT Chapman, but I will also encourage people to write to Dave Little, Ann Schwab, Linda Herman and the other members of the “task force.” 
I sincerely want to do something about  this problem – how many trees do you think we’re talking about here? Are you people serious? 
Sincerely, Juanita Sumner, eco-warrior
If you are receiving Market Value Place and Pocketsaver Coupon Book and you want to STOP IT,  write a note asking to “opt out”. Send it to, and cc, as well as and Ask Linda Herman to forward your e-mail to the entire Sustainability Task Force.