New opt-out contact for Market Value Place –

Last night the Chico Sustainability Task Force unveiled their 2018 work plan – again I was disappointed but not surprised to see they left off “get rid of Market Value Place”.

Most of you know, because I’m guessing you have come here looking for opt-out information, that MVP is a weekly ad-rag made to look like a newspaper, stuffed with slick ads. It used to be shoved into mailboxes all over town every Wednesday, but I think the publisher – Chico Enterprise Record – found out they were afoul of postal law. 

When I researched the subject of junk mail, I found out mail advertisers are supposed to include their return address or phone number for people to opt out of the mailing. Market Value Place has never done that – instead, they list a number for advertisers to place their ads. When I called that number years ago, I got the Chico Enterprise Record.  The woman who answered hung up on me when I asked for opt-out information, so I started e-mailing Editor David Little. Long story short, Little assigned a staffer to the opt-out position. 

But, he still refuses to put the opt-out information directly on the mailer. Want to know why? Because he promises his advertisers “total market saturation.” That means, they send this pile of tree pulp to everybody who does not subscribe to the paper.  That way, their advertisers are supposed to be reaching everybody in town. What a joke – do these advertisers realize how many of these rags go straight to the trash can without even being unfolded? What would they think if they knew their victims could “OPT OUT”?

So now, they don’t mail it. I have to wonder if that’s because of the law. Now we see them at the end of driveways every Wednesday, wrapped in a plastic bag.  Some of my neighbors never pick them up, they sit and turn to pulp as cars run over them again and again. 

So it does not surprise me how much people hate this rag. A few people have told me it fills their mailbox so that no other mail will fit. One reader reported he went on vacation for a couple of weeks and came home to a mailbox filled with MVP and a notice saying he would have to pick up his other mail at the post office. 

So I try to keep the opt-out information updated, because I get searches for it every week without fail. Still, people land at old posts and get the old information – I just got a note from a nice man yesterday, informing me that Jenny Jurdana is no long the “go to” girl for opt-out – email Clint Royer at   

Be polite, all you have to ask is, “please take me off the list for Market Value Place, I no longer wish to receive it at (your address)”

And thank you for doing that – people have to stand up when something isn’t right. Read this:




Opting out is getting better than ever!

This is a weekly ad mailer is locally generated and just takes a phone call to get out of your mail box.

This weekly ad mailer is locally generated and just takes a phone call to get out of your mail box.


Probably the most consistent searches I get involve getting rid of junk mail. I can totally relate, I hate junk mail for a variety of reasons. They’re a disaster for the environment coming and going, and they’re annoying to people who find them jammed into their mailboxes, oftentimes to the exclusion of other mail.

I feel for small businesses, trying to get consumers’ attention, but I don’t really think mailbox stuffers are the best way to do that. In fact, I look these things over, and I lose respect for the businesses that perpetuate this irresponsible practice. I wonder how much business they lose from people who feel the same way I do about their advertising methods.

When I called a business  owner friend of mine, seeing his ad in one of these circulars, he told me the ad-rag was locally produced and generated jobs. I refused to get into an argument about jobs or the environment. I just kept telling him about the opt-out law, that they have to provide that information on the ad-rag somewhere. He had to agree, it can be annoying to get your mailbox stuffed full of junk, and he finally told me, call the phone number listed at the top, “For Advertising Information“. So, I did, and I got a very cooperative gentleman. I was very polite, I just told him, “I’d like to get off the mailing list for Chico Shoppers Guide.” He seemed a little flustered, but he fumbled through, taking my name and address. “It might take a few weeks,” he said – they all say that. I haven’t got another one, you see the date there is March 2014.

I hand it to them for inventing the best word since "craptastic".

I ‘ll hand it to GEICO for inventing the best word since “craptastic”.

One of the easiest opt-outs is GEICO.

I was getting those at my house, bunches, weekly or even more often, and in duplicate at my business PO Box. So, I went to their website and sha-ZAM! Haven’t got another one of those. But then my husband started getting them, and we got one addressed to “boxholder.” I sat patiently down at their website and filled out an opt-out for each of the “addressees” we’d received junk for, and that was the end of those too, immediately.

I don’t know how you feel about Trader Joe’s grocery store – I haven’t shopped there since the first time, when I got a lecture from the checker regarding her disdain for people who don’t bring their own re-usable bags. Their stuff isn’t that great, and it’s expensive, so we never been back anyway. But, we started getting the Trader Joe’s Fearless Flyer, this little brown paper magazine full of monthly specials and sales pitches for obscure foods. There’s a snail mail address on the front, but I’ve found, you spend the time writing your nice letter to stop the mailers, and you print it on nice paper and you stick a stamp on your envelope, and you mail it  off, and by the time they respond you forgot you sent it. And they have sent you a form to fill out and sign, requesting to opt out, yadda yadda, and you get out another stamped envelope, etc. It usually works, but if I can find a website, I’d rather do it that way. So I just google, “opt out whatever”, and that works. Today I googled “opt out of Trader Joe’s junk mail,” and there it was,

Just love the internet! I like that website – Stop Junk Mail Today

I filled that form out, so, I hope that’s the last I see of that weird little rag.

These Trader Joes ad rags always remind me of Mr. Peterman from Seinfeld.

These Trader Joes ad rags always remind me of Mr. Peterman from Seinfeld.


I used to get so much junk mail, it took a ridiculous amount of my time, sorting through it for things that might be important, trying to figure out how to discard of stuff that contained “sensitive personal information” – like all those GD credit card offers. I got rid of those by writing letters to all three credit agencies – see this post:

I haven’t had another one of them. 

People give up too easy sometimes – I know, you think your efforts don’t matter. Well, they do!


Get rid of those “prescreened credit offers” – here’s the “opt-out” info

Again, people have been searching for the “opt-out” information for Market Value Place – that’s – be nice, and she’ll take you off their mailing list. I have never seen that rag again, since I asked them to take me off,  Glory Hallelujah.

But, I’ll tell you what pisses me off – if they included the “opt-out” info in the rag, people wouldn’t be coming around here to find it. I hate liars, and cheats. There’s a special place in Hell, and I’ll be there waiting, cause they send nags in there too, you know, poetic justice. 

I do get other  junk mail. Lately, Chase Bank has been hitting my mailbox weekly with credit card applications for both me and my husband. Yes, you can be frauded with this crap, don’t be dumb, get rid of it. I usually stand right in the post office sorting through it – I pull out anything with our name/address on it, toss the rest in the recycling bin, and take the sensitive stuff home to be shredded into my composter. 

Right there they’ve stolen time from my life, and who knows what this crap is doing to my grubs. 

But here’s something you can say for Chase Bank – they include the “opt-out” information!  At the bottom of my “prescreened offer of credit,” in bold face!

You can choose to stop receiving “prescreened” offers of credit from this and other companies…” and they give you a phone number, and refer you to more information on the back. Turning the notice over, I find the snail mail addresses of the three companies that sell my personal information to advertisers. I hate phone calls, so, I’m sending a letter – I just took the words right out of the notice:

Experian, Inc.

701 Experian Parkway

Allen, TX

PO Box 2002, 75013-0036

 TransUnion Opt-Out Request

PO Box 505

Woodlyn, PA  19094-0505


PO Box 740123

Atlanta, GA  30374-0241


To Whom It May Concern:

I do not wish to receive prescreened offers of credit or credit card applications/offers from Chase Bank or any other company.


Thank you for your anticipated cooperation

In past I’ve written directly to Chase, and that was good for at least five years. We’ll see how this comes out.