New opt-out contact for Market Value Place –

Last night the Chico Sustainability Task Force unveiled their 2018 work plan – again I was disappointed but not surprised to see they left off “get rid of Market Value Place”.

Most of you know, because I’m guessing you have come here looking for opt-out information, that MVP is a weekly ad-rag made to look like a newspaper, stuffed with slick ads. It used to be shoved into mailboxes all over town every Wednesday, but I think the publisher – Chico Enterprise Record – found out they were afoul of postal law. 

When I researched the subject of junk mail, I found out mail advertisers are supposed to include their return address or phone number for people to opt out of the mailing. Market Value Place has never done that – instead, they list a number for advertisers to place their ads. When I called that number years ago, I got the Chico Enterprise Record.  The woman who answered hung up on me when I asked for opt-out information, so I started e-mailing Editor David Little. Long story short, Little assigned a staffer to the opt-out position. 

But, he still refuses to put the opt-out information directly on the mailer. Want to know why? Because he promises his advertisers “total market saturation.” That means, they send this pile of tree pulp to everybody who does not subscribe to the paper.  That way, their advertisers are supposed to be reaching everybody in town. What a joke – do these advertisers realize how many of these rags go straight to the trash can without even being unfolded? What would they think if they knew their victims could “OPT OUT”?

So now, they don’t mail it. I have to wonder if that’s because of the law. Now we see them at the end of driveways every Wednesday, wrapped in a plastic bag.  Some of my neighbors never pick them up, they sit and turn to pulp as cars run over them again and again. 

So it does not surprise me how much people hate this rag. A few people have told me it fills their mailbox so that no other mail will fit. One reader reported he went on vacation for a couple of weeks and came home to a mailbox filled with MVP and a notice saying he would have to pick up his other mail at the post office. 

So I try to keep the opt-out information updated, because I get searches for it every week without fail. Still, people land at old posts and get the old information – I just got a note from a nice man yesterday, informing me that Jenny Jurdana is no long the “go to” girl for opt-out – email Clint Royer at   

Be polite, all you have to ask is, “please take me off the list for Market Value Place, I no longer wish to receive it at (your address)”

And thank you for doing that – people have to stand up when something isn’t right. Read this:




New opt-out information for Enterprise Record trash mailer Market Value Place – email Clint Royer at

NEW OPT-OUT INFORMATION – 2/21/18 – email Clint Royer at 

Wednesday my stats show one of the busiest days on this blog. Looking down the lists of searches and hits, I saw 18 specific searches for opt out information – the most common term – “m.v.p. – market value place” –  and 11 different posts were hit,  specifically about the local edition of Market Value Place.

I remarked about this to my husband – there are always searches for this specific information on the stats report, at least 5 or more a week.  But Wedneday was a new high. The next day showed almost at many. 

He said, “Oh, I forgot to tell you… when me and Biscuit went out the other morning, those things were all up and down the street.” 

My neck hairs stood up – “it wasn’t in our driveway was it?” I’ve made it very clear to the staff down at Chico Enterprise Record, who prints and distributes this ready-made trash, that it better not show up in my mail box or driveway again. Now they don’t put it in your mailbox, they have someone drive up your street and huck them on the ground at the end of every driveway. 

My husband said “Nope,” and I know he wasn’t just lying to keep me from getting pissed off – he saw that getting pissed off made a difference, so he’s learned to leave the old dog a little bit more lead.

I think it tickles him to see me on a tear, especially when I’m right.

I’ve  been noticing these searches on the increase for about a week, so I had already contacted ER staffer Jenny Jurdana to ask if the opt-out information was still good, and just to rub a little salt in her ass – I told her my blog had been hit hard with requests for this information lately.

I’m always polite with this gal, despite the fact that lemmings like her make me sick, and she’s always cheerful and professional. Well good for that, there’s a lot of cubicle space in Hell for people who are cheerful and professional about doing bad things.

Hi Juanita, 

We have a new point person for Opt Out requests. Folks can send the request to Clint Royer at

Thanks, Jenny”

So there it is – new opt out information for Market Value Place.

Stay firm people, it really works.

Market Value Place – ad rag resorts to “bomber” mailings – OPT OUT OPT OUT OPT OUT!

I’ve had a LOT of searches for opt-out information for various garbage mailers, so I’ll share this little note I sent this morning having received that pile of dead trees known as “Market Value Place” yesterday. I’ve only recently contacted the Enterprise Record, asking them to take my name off the list, but this latest delivery seems to have been indiscriminate – they just left them in little plastic sleeves, laying in the street in front of houses up and down my block.

Why isn’t that “illegal dumping“? What if I don’t pick it up? Will my neighbors pick theirs up, or will we have them blowing around the street ad infinitum?

Send your complaints to Miss Jenny Jurdana, flak  catcher for the illegal dumpers. Make it loud, make it clear, don’t use profanity, but don’t worry about being polite anymore. I got news for Dave Little – it’s not polite to throw garbage in the street.;;;;

Kirk, Maureen (


I found a Market Value Place laying in the street in front of my mail box yesterday. I looked up and down the street and there were similar bundles laying in front of every house.I can’t believe this is legal. We live in a town that has banned plastic grocery sacks, but we can still come home to find garbage  laying in the street in front of every house on our block, contained in a “single use” bag.  That doesn’t say much for our town.

Please remove my name from the list, again.  I’ll ask, was there a list, or were these just dropped in front of every non-subscriber in town? 

Mark Orme, can you forward this question to code enforcement – is it legal to leave political mailers or other such items laying in the streets? 

Thank you for your due diligence Ms. Jurdana, Juanita Sumner

Here’s the cherry on top – who should have a front page ad on this thing but our mayor, Mark Sorensen.


Yeah, “the local guys” – your mayor is an illegal dumper.

So I wrote him a little note –

I noticed your front page ad in this thing – any plans to overturn the bag ban? 


Sheesh – my bad – it was on the back cover. 

Stand up for yourselves.


Keep on opting-out!


The top search lately is “opt-out Geico”. Here’s that link:

Before I used that opt-out link, I was getting several Geico mailings a week, my husband too. Now we get one or two a year, I’m guessing, those are mailed to the entire general public, and there’s a loophole somewhere that makes it legal to include those of us who’ve opted out.  All I can say is, it’s better than before.

Really, when I was a young housewife, all caught up in saving the planet so my progeny could destroy it, our mailbox used to get crammed almost every day with every manner of advertising shit. I complained to the post office, who told me I could contact the sender at whatever address they put on the mailer and they were legally bound to take me off their list. But, I was left to find that contact information – most of them didn’t have any contact information. And there were so many – in the days before computer, junk mail was all they had.

I did notice, most had a phone number you could call to advertise with them. Yeah, I know – “Juanita, get a life!” Well, ‘scuse my crude-as-usual language, but when something gets up my ass, I shit it out.

It wasn’t very fun, that’s for sure.  When I called a mailer based in Paradise, just 20 minutes up the hill,  and repeated what the post office had told me, the man on the other end of the phone called me a “lying little whore” and hung up. The owner of a Chico-based mailer was alot more polite but acted stupid when he told me he could only take me off for three months at a time, then I’d be “right back on it again!” He acted as though he bore no responsibility – “it’s those damned computers!” 

Others were based across the country, no address. One mailer had a physical address in Connecticut – “The Shopper” or something like that. I sent them a letter and I never got another one of those.

As computers took over for mail the amount of junk dropped off dramatically, but the same standards kept rolling in. The worst is the Market Value Place sent out each  Wednesday by daily newspapers across the country. Here’s how it works – the weekly mailer is sent out to everybody, non-subscribers as well as subscribers. That way, a newspaper like the Enterprise Record can tell it’s advertisers that they will hit not only subscribers but non-subscribers – that’s called, “total market saturation.” It’s made to look like a little tabloid newspaper, with all these slick ads folded up inside. It’s like a pile of garbage stuffed into your mail box.  You know, I can use newsprint for little chores, wiping greasy pans, or wrapping messy garbage, but the slick stuff is just landfiller. You can’t recycle it, it’s just plain garbage – I’m guessing most people just walk them from the mail box to the  garbage can.

People have complained to me that they’ve gone out of town and found multiple issues strangling their mailbox when they come home, at the expense of their “real mail.” The post office is paid and required to deliver these, and they know MVP’s lawyers have sharper teeth than you do.

No, there’s no phone number or address or any opt-out information in this pile of dead tree litter. Again, you can’t complain to the post office anymore because they are so dependent on junk mailers and congressional bail-outs to keep them in business. Every week it would come and I’d get pissed off again, it was like a little biting fly.  I knew it must be produced locally, and then one day, I noticed – the phone number to advertise in this thing is the same number to subscribe to the Enterprise Record. 

Ha!  Those long summers eating Nancy Drew/Hardy Boys mysteries for breakfast lunch and dinner did not go to waste!

So I called the number, and I said I’d like to get off the mailing list for Market Value Place.   The woman who answered put me on hold and never came back. When I called again she said something rude, laughed like the kind of night dweller that works newspaper circulation, and hung up with a flourish.

That was during my much-chronicled adventures with the Sustainability Task Force.  The city had this group, they got $taff time, I figured it might be worth a try to go to them. After I explained the situation to them, I was shocked how little they cared.  All I wanted was for the rag to include opt-out information – which was the law, according to the post office. The city lawyer, old Lori Bark-bark-barker, said she couldn’t find any such law!  I asked her if she called the Chico Postmaster – no was all she said.  One member, BT Chapman, warned the group, they shouldn’t piss off the newspaper! 

At least city staffer Linda Herman took me seriously – she worked with me to get the Enterprise Record to dedicate one of their staffers to taking opt-out requests. They will actually remove your name now, and it’s good for a few years. When I started getting them again last year, all I had to do was contact dedicated staffer Jenny Jurdana, at, and she took me right off again. I assume that’s been working for everybody, cause I haven’t had any complaints.

But, I’ll tell you what – it puts the paper in a tight position – False Advertising, and even kind of fraud, really. They tell these clients that they will get “total market saturation” – how’s that work if people can just take their name off the list. I can see how if that got around it might cause them some problems, so no, they still don’t have opt-out information on the rag itself, which is illegal, and furthermore, dishonest, double-dealing, and deceitful.

Keep fighting folks! 

Opt out of Market Value Place – it’s only good for three years, but it’s worth it!

Oh, how the time flies! It’s already been three years since I “opted out” of the weekly mailer, “Market Value Place,” and I have ended up on the list again.

Look at this thing!

What a mess! To think this was trees not long ago.

What a mess! To think this was trees not long ago.

I think it’s gotten bigger since I saw it last. And look, those are the same little grocery store ad rags available at the grocery store, as you walk in. They’re blanketing the Earth with dead tree pulp – where’s the “Ad Rag Ban”? 

Just kidding. I have no problem with advertising, except when it’s stuffed into my mailbox. This ginormous wad is WEEKLY.

If you’ve been through this with me before, please bear up for those who are new to the conversation. “Market Value Place” is printed and distributed by daily newspapers in towns all over California – maybe all over the US, I don’t know. Here’s the evil part: they buy the list of addresses from the county recorder, and they target those addresses that do not subscribe to the newspaper. See, when they sell the ads that pay for their ink and pulp, they promise their clients “total market saturation.” You are the market. Saturating the market means getting every one of “you” out there. They get their subscribers (and I’m guessing that’s less than a third of Butte County) every day with the newspaper. They get the rest of us every Wednesday with “Market Value Place.”

I’ve had some angry reactions here – maybe you saw the episode of Seinfeld where Kramer filled his mailbox with cement to keep out the junk mail. People have commented here that this pile of dead trees has filled their mailbox to the exclusion of their regular mail. They’ve expressed disgust with the waste and the environmental degradation. They’ve ranted and raved about their frustration in trying to make it stop. I’ve been glad to offer the opt-out information, because I went through so much frustration trying to get it in the first place.

Opt out of “Market Value Place” – send a polite e-mail to Jenny Jurdana, at and ask that your address be taken off the mailing list.

So I took my own advice and e-mailed Jenny,  hoping she’s still there to cheerfully comply with my request. I’ll keep you posted.

Every day people search for information to opt out of Market Value Place

Opt out of Market Value Place by e-mailing your request to Jenny Jurdana at the Enterprise Record – 

Every now and then I notice a bunch of searches for “opt-out” information for  “Market Value Place”. I get these searches almost daily, but every now and then there’s  a jump in the action.  My husband theorizes this happens whenever a bunch of new addresses are added to the list, or people who have just moved here start getting it.

MVP is a big wad of newsprint ads published by the Chico Enterprise Record, made up to look like a newspaper, and stuffed into your mailbox every Wednesday. They guarantee their advertisers “total market saturation” by sending MVP to every address in town that does not subscribe to the Enterprise Record.  That way, their advertisers get, well, just about everybody in town.

People have complained to me that this wad of crap takes up their whole mailbox, at the expense of their real mail. They hate it for the same reasons I do – for one thing, there’s never any businesses in there I would use. For another, it’s a disgusting waste of dead trees. And, here’s the thing –  it’s illegal to send this stuff out without including any address or contact information for opting off the mailing list.  

I say they get “just about everybody in town” – they don’t get me anymore, that’s for sure. Years back I decided I’d had enough junk mail. First, I just looked for a “postage paid” return envelope, and if there was one, I’d tear any forms in half, scrawl “don’t send me this stuff anymore”,  stuff it into the postage paid envelope and return it. That worked for a while, but then they stopped including postage paid envelopes, and referred the recipient to a website or phone number. 

There were a few of these ad-rags circulating at that time – some of them just over-sized envelopes stuffed with “coupons”. They never had a return address, but some had a phone number to call if you wanted to advertise with them. I called a couple of these people – the first guy, located in Chico,  apologized and took me off his list! Just like that! But the next guy, from Paradise, called me nasty names and hung up. So,  I started calling the businesses in his little rag – that got me a letter from a Sacramento lawyer!  I called the lawyer and told them to stuff it in their mailbox – I wasn’t doing anything illegal and they knew it. They were just trying to squeeze me. Every business I contacted apologized and thanked me for telling them how I felt about their advertising. I was nice – I told them junk ads were impressing me the wrong way, and they appreciated my “candor.” They were obviously calling this guy, and he got really pissed and tried to threaten me off. I never heard from his Sacramento suits again. 

It wasn’t just me – people loved that episode of Seinfeld where Kramer decommissioned his mailbox so the post office couldn’t stuff junk in it. I’ve been contacted by really angry people, people who were frustrated enough to do stupid stuff. It was turning into a movement, and it finally came to a head. When I finally got the Chico postmaster into the conversation, he told me there was a law that said they had to include “opt out” information, and if they didn’t, I should turn it over to him. And whattya know, I started finding the “opt out” info on junk I received, and I started sending letters to various junk mailers, and slowly but surely, I got my mailbox back.

But MVP kept on coming. No opt out info, there wasn’t even any obvious publishing information. One day I noticed an ad for the Enterprise Record, and I put two and two together. I called the circulation department one morning, and the woman on the phone admitted they printed the thing. I told her I wanted off the list – she laughed out loud and hung up on me. When I called back she hung up again.

I finally decided to go to ER editor David Little about it at some point, but he was not cooperative. I started asking the city of Chico Sustainability Task Force, led then by council woman Ann Schwab, then mayor, but they were also uncooperative. One member, BT Chapman, now on the Airport Commission, warned the group they didn’t want to offend the newspaper! 

So, I started telling people to e-mail ER editor David Little, mayor Ann Schwab, and others. Little finally got my name taken off the mailing list and gave me Jurdana’s e-mail address to hand around – but he wouldn’t publish the information in the MVP.

Folks, that’s the law. 

David Little breaks the law every Wednesday. He shows the rest of us how much respect he has for the common citizen and their puny little rules. 

About a year ago I got a testy e-mail from Little, asking me to stop telling people to e-mail him. He claimed he didn’t have anything to do with the MVP, why were people picking on him. He is an idiot. I told him, I’ve put Jurdana’s e-mail in my newer blogs.  People are reading old blogs, there’s nothing I can do about that, I’m not taking down my old blogs. I used to have a blog with his newspaper, but I used the ‘F’ word and he took my blog away. Well, I can do what I want on my word press blog Dave, and you can stuff it in your mailbox!