Last night the Chico Sustainability Task Force unveiled their 2018 work plan – again I was disappointed but not surprised to see they left off “get rid of Market Value Place”.
Most of you know, because I’m guessing you have come here looking for opt-out information, that MVP is a weekly ad-rag made to look like a newspaper, stuffed with slick ads. It used to be shoved into mailboxes all over town every Wednesday, but I think the publisher – Chico Enterprise Record – found out they were afoul of postal law.
When I researched the subject of junk mail, I found out mail advertisers are supposed to include their return address or phone number for people to opt out of the mailing. Market Value Place has never done that – instead, they list a number for advertisers to place their ads. When I called that number years ago, I got the Chico Enterprise Record. The woman who answered hung up on me when I asked for opt-out information, so I started e-mailing Editor David Little. Long story short, Little assigned a staffer to the opt-out position.
But, he still refuses to put the opt-out information directly on the mailer. Want to know why? Because he promises his advertisers “total market saturation.” That means, they send this pile of tree pulp to everybody who does not subscribe to the paper. That way, their advertisers are supposed to be reaching everybody in town. What a joke – do these advertisers realize how many of these rags go straight to the trash can without even being unfolded? What would they think if they knew their victims could “OPT OUT”?
So now, they don’t mail it. I have to wonder if that’s because of the law. Now we see them at the end of driveways every Wednesday, wrapped in a plastic bag. Some of my neighbors never pick them up, they sit and turn to pulp as cars run over them again and again.
So it does not surprise me how much people hate this rag. A few people have told me it fills their mailbox so that no other mail will fit. One reader reported he went on vacation for a couple of weeks and came home to a mailbox filled with MVP and a notice saying he would have to pick up his other mail at the post office.
So I try to keep the opt-out information updated, because I get searches for it every week without fail. Still, people land at old posts and get the old information – I just got a note from a nice man yesterday, informing me that Jenny Jurdana is no long the “go to” girl for opt-out – email Clint Royer at firstname.lastname@example.org
Be polite, all you have to ask is, “please take me off the list for Market Value Place, I no longer wish to receive it at (your address)”
And thank you for doing that – people have to stand up when something isn’t right. Read this: