Opt out of Market Value Place by e-mailing your request to Jenny Jurdana at the Enterprise Record – firstname.lastname@example.org
Every now and then I notice a bunch of searches for “opt-out” information for “Market Value Place”. I get these searches almost daily, but every now and then there’s a jump in the action. My husband theorizes this happens whenever a bunch of new addresses are added to the list, or people who have just moved here start getting it.
MVP is a big wad of newsprint ads published by the Chico Enterprise Record, made up to look like a newspaper, and stuffed into your mailbox every Wednesday. They guarantee their advertisers “total market saturation” by sending MVP to every address in town that does not subscribe to the Enterprise Record. That way, their advertisers get, well, just about everybody in town.
People have complained to me that this wad of crap takes up their whole mailbox, at the expense of their real mail. They hate it for the same reasons I do – for one thing, there’s never any businesses in there I would use. For another, it’s a disgusting waste of dead trees. And, here’s the thing – it’s illegal to send this stuff out without including any address or contact information for opting off the mailing list.
I say they get “just about everybody in town” – they don’t get me anymore, that’s for sure. Years back I decided I’d had enough junk mail. First, I just looked for a “postage paid” return envelope, and if there was one, I’d tear any forms in half, scrawl “don’t send me this stuff anymore”, stuff it into the postage paid envelope and return it. That worked for a while, but then they stopped including postage paid envelopes, and referred the recipient to a website or phone number.
There were a few of these ad-rags circulating at that time – some of them just over-sized envelopes stuffed with “coupons”. They never had a return address, but some had a phone number to call if you wanted to advertise with them. I called a couple of these people – the first guy, located in Chico, apologized and took me off his list! Just like that! But the next guy, from Paradise, called me nasty names and hung up. So, I started calling the businesses in his little rag – that got me a letter from a Sacramento lawyer! I called the lawyer and told them to stuff it in their mailbox – I wasn’t doing anything illegal and they knew it. They were just trying to squeeze me. Every business I contacted apologized and thanked me for telling them how I felt about their advertising. I was nice – I told them junk ads were impressing me the wrong way, and they appreciated my “candor.” They were obviously calling this guy, and he got really pissed and tried to threaten me off. I never heard from his Sacramento suits again.
It wasn’t just me – people loved that episode of Seinfeld where Kramer decommissioned his mailbox so the post office couldn’t stuff junk in it. I’ve been contacted by really angry people, people who were frustrated enough to do stupid stuff. It was turning into a movement, and it finally came to a head. When I finally got the Chico postmaster into the conversation, he told me there was a law that said they had to include “opt out” information, and if they didn’t, I should turn it over to him. And whattya know, I started finding the “opt out” info on junk I received, and I started sending letters to various junk mailers, and slowly but surely, I got my mailbox back.
But MVP kept on coming. No opt out info, there wasn’t even any obvious publishing information. One day I noticed an ad for the Enterprise Record, and I put two and two together. I called the circulation department one morning, and the woman on the phone admitted they printed the thing. I told her I wanted off the list – she laughed out loud and hung up on me. When I called back she hung up again.
I finally decided to go to ER editor David Little about it at some point, but he was not cooperative. I started asking the city of Chico Sustainability Task Force, led then by council woman Ann Schwab, then mayor, but they were also uncooperative. One member, BT Chapman, now on the Airport Commission, warned the group they didn’t want to offend the newspaper!
So, I started telling people to e-mail ER editor David Little, mayor Ann Schwab, and others. Little finally got my name taken off the mailing list and gave me Jurdana’s e-mail address to hand around – but he wouldn’t publish the information in the MVP.
Folks, that’s the law.
David Little breaks the law every Wednesday. He shows the rest of us how much respect he has for the common citizen and their puny little rules.
About a year ago I got a testy e-mail from Little, asking me to stop telling people to e-mail him. He claimed he didn’t have anything to do with the MVP, why were people picking on him. He is an idiot. I told him, I’ve put Jurdana’s e-mail in my newer blogs. People are reading old blogs, there’s nothing I can do about that, I’m not taking down my old blogs. I used to have a blog with his newspaper, but I used the ‘F’ word and he took my blog away. Well, I can do what I want on my word press blog Dave, and you can stuff it in your mailbox!